Hiring Graduates for Marketing – Advantages, Disadvantages and Competency Requirements

The selection of suitable employees is becoming more and demanding because the increasing number job applicants that want to get into a marketing career. aim this contribution find out which competencies competent graduate economics should possess be attractive for related jobs in SMEs Region South Bohemia, as well identify positives negatives hiring such graduates. Based on data obtained from 93 with their own department, desired can described communicative creative individual ability analyse information. main advantages graduates include creativity, work modern technologies and/or enthusiasm learning. On other hand, lack experience longer training time are disadvantages fresh marketing-related jobs.